Ron La Hechicera
Series of illustrations for the advertising campaign of this premium Colombian rum, commissioned by Lip. Each composition presents a different world, exploring the story, production process, and people behind the brand. The project received several awards, including a Silver Medal at Festival El Dorado, a Gold Medal at the Latin American Design Awards, and a Merit Award at 3x3 Illustration Annual No.16. Presented here is the collection of pieces that launched the campaign. The work involved extensive research into imagery and symbolism, highlighting elements of Colombian identity for an international audience. The project won several awards, including a silver medal at Festival El Dorado, a gold medal at Latin American Design Awards, and a merit award at 3x3 Illustration Annual No.16. Here I share the collection of pieces that launched the project. These required a lot of research for the imagery and symbolism, as they highlight important aspects of our identity as Colombians for the international market.
